Well, at last Jeff has decided that OBJ needs to brand his technology and market it to the consumer -rather than being someone with innovative technology and hiding in the security blanket of P&G
Now we will see OBJ in the market place, under its own brand and performing on centre stage.
This is the right move.
With the right MARKETING package, OBJ could move into another league.
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Well, at last Jeff has decided that OBJ needs to brand his...
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