Well, maybe the graph does indicate the real picture. Old story never buy a stock in a downward trend. It has now levelled out, but the low shows no sign of life.
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Granted the stories do, but they have always been there.
imo the main issue is that OBJ has lost its own identity and has been swallowed up within a global comapany and as a result its fortunes will be dictated to by P&G. Due to poor negotiation skills by management, it has become an appendage to a product controlled by P&G. They call the shots.
OBJ will be paid on P&G's terms and only when they have got their cut of the action. Let's remember OBJ is a minor player in the P&G space.
The second issue is the "Stories" surrounding the OBJ technology. These have been going on for years and they may very well be right. However the issue is that new technologies are being created in the cosmetic industry at this very moment and supported by "MASSIVE " advertising campaigns to support the imagery of how to look young again.
The cosmetic industry is not about technology its about marketing an image - to look beautiful by using something from a jar that will give me a glow of youth with a peaches and cream complexion - bullsh,,, yes but that is what the public is buying. The problem is that is not what OBJ is selling, they are selling a technology to a company that will assist them to market a product - who is putting their balls on the line and spending millions to created the marketing imagery - P&G.
So who will be the last to get any type of paycheque.....OBJ
OBJ sold their soul to P&G and their future will controlled accordingly - there is no one else.
(20min delay)