Some big changes afoot at P&G. Not sure exactly what the...

Some big changes afoot at P&G. Not sure exactly what the company's chief brand officer is referring to in the last question of this interview this week about innovation, but it's mentioned in the same breath as Olay Skin Advisor.

"Some of the people coming up next are partners of ours. For example, Jana Eggers of NaraLogics. We applied her AI engine to what’s called Olay Skin Advisor. I have to tell you our company has gone through a lot of changes in the last couple of years. The next few years will be some of the most significant transformation that our company has ever seen. And we will see a complete disruption of mass marketing as we know it in the next 18 months."


https://shift.newco.co/the-biggest-voice-in-advertising-finds-its-purpose-61a43bcee398