Will not happen. OBJ will live or die by the quarterly. We have...

Will not happen. OBJ will live or die by the quarterly. We have been slowly dying for a long time.

It is not in P&Gs interests to permit OBJ to leverage awareness off every P&G brand using OBJ technology. There are exceptions to this if the licenced technology is well known such as Dolby & Intel. OBJ is not these.

I have made the following comparison previously.
Your car is made up of many technologies licenced to many corporations. The vehicle manufacturer does not advertise that the 4wd system is made or licensed by Haldex or the fuel injection system by Bosch.

There will be the initial announcement by Haldex saying something like, Haldex are pleased to have been selected by so & so to provide systems & technology for their range of SUV. And that's it.