OBJ Device paired with top selling Olay cream, page-61

Yes, 16!
Our device is shown 16 times on the TMall Olay homepage. Seems Olay is trying to achieve something here. Seems Olay wants a device in as many customer's hands as possible. Why? We can speculate many reasons, but the two that seem logical to me are :

1) They consider the device will deliver a tangible improvement in performance that will help retain customers and bring in new ones for a wide array of their products.

2) They want to get their customers used to the idea and practice of using an applicator and to familiarise them with the magnetic technology in preparation for upcoming integrated devices and 2nd Technology devices.

Olay wants to get ALL their Asian customers comfortable with this technology and to buy-in to its benefits to lay a strong foundation for the future.


See you at the AGM maglincer. Hopefully the next one (depending).