Apologies if this has already been mentioned, (don’t recall seeing it), has it been SPECIFIED what the longevity of the wand will be?
Bearing in mind that the need to replace sooner than later is to the advantage of Obj bottom line.
IF long lasting and proven popular to the consumer than P&G have done well, that is, high return of investment.
Long lasting advantageous to P&G and the consumer, Obj not as much (REPEAT sales equal higher royalties)
Cheers .... ice
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