P&G representatives are involved in this segment, so they have...

P&G representatives are involved in this segment, so they have clearly given their blessing for this content to be aired on TV... according to the publicly known information, the segment is on OBJ's role in the development of Magnemasks..

Presumably they will talk about how long it took to develop, the added benefits (3x penetration) and feedback on how the customer market has reacted to this new product, but I highly doubt any new, market-sensitive information that we already don't already know will be revealed in this segment.

It is a massive public validation of the relationship, and we might get some added thoughts on how they value OBJ as a partner, and if there is strong chemistry or exciting future plans between P&G/OBJ, but I'm afraid there will be no lifting of the veil of secrecy here.