OBJ partner of the year award., page-51

It was only awarded last week and strictly speaking, NWR is not a PR company, it is a media relations company.

For that reason, earning their pay from OBJ certainly means they should be getting that interesting snippet into the 'newspaper' - and using the opportunity to add a bit more.

Easy article, - little Aussie battler partners with P&G, existing product sales already more than 'one million' (Dr. Evil...) beats large, competitive, international field of hundreds of partners to win 2017 partner of the year, with the only other winner succesful through the quality of their application of brave, battler, bonza, brilliant, you-beaut, patriotic, Aussie OBJtech IP.

They could reference countries its released in already and the approaching product release in USA market, the spreading on-line and retail availability, universal praise from beauty bloggers, and the fact new licence to P&G expected shortly for a new, important, innovative 2nd OBJ tech from this astonishing, Aussie innovation-powerhouse, OBJ.

The Australian was quite positive about OBJ in the first article, so they might be amenable to do a follow-up.

If not, just pen a flaming press release that can be spread across the many two-bob news sites!

Even as Oz emerges from its infamous 'cultural cringe', any award from the giant American P&G to a small Aussie company is newsworthy.