"News will be the predominant price driver over these next 12 months, but revenue will be the predominant driver during 2016, 2017, and 2018"
Bodyguard release to coincide with P&G and the Rio 2016 Olympics, subsequent 2018 and 2020 Olympics woukd definitely assist in adding to these revenue streams.
Crazy publicity opportunity we have through this powerhouse.
"P&G and the International Olympic Committee (IOC) have announced the most far-reaching global partnership for the next five Olympic Games from London 2012 through the 2020 Olympic Games. "
Read attached link through P&G.com.
Source:
http://www.pg.com/en_US/downloads/innovation/factsheet-ioc.pdf
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