Hi Martin, All valid questions that you have raised. In terms of...

Hi Martin,

All valid questions that you have raised.
In terms of mobile network congestion, each country has its own unique challenges.
Take Malaysia for example.

Many countries that it appears Syntonic are targetting for initial rollout still have a heavy mix of 3G technologies and are only starting to transition some of the network over to 4G LTE. With the predicted data use increases, mobile network operators have to continually install more base stations.



The issue is that with the amount of spend required to upgrade networks, telcos are limited in how they can monetise users. Malaysia is already at 143% user penetration ... each person in Malaysia has on average 1.4 mobile plans. Hard to sign up many more users when you are already well over 100% of population.



There is an issue with advertising where advertising is actually eating a lot of the bandwidth.
As this is contained within webpages and videos that users are consuming, users are paying for this bandwidth, not advertisers.

http://adage.com/article/digital/ad-blocker-ad-sellers-clash-mobile-world-congress/302800/


So where there Syntonic Freeway solution helps with this is that they are actually purchasing wholesale data from mobile network operators and selling it to the advertisers to use with their offers. Syntonic are therefore helping to monetise the data that Syntonic advertisers are using on the network. So mobile network operators see income both on the consumer side, and from Syntnoic for use of the network. As we can see from the Tata deal, telcos are keen for this type of solution.