Official Facebook Page/Marketing Update, page-7

I guess I just have faith the YOW directors like Ms Fields (led the marketing of YOW for cadbury, 20+ years of commercial and brand experience, former global director of Cadbury Schweppes) or Mark Avery (30 years of experience in global operations of leveraging entertainment IP) have a better idea of what they are doing in terms of promoting YOW than me (and the average punter sitting behind their keyboard). Of course if other investors want to engage in hand-wringing and lose sleep worrying about it, feel free.

And I'm not anti-marketing or anti-FB. I just accept that I don't have any real understanding of the costs of marketing, the effectiveness of different marketing measures and the resources available to YOW that could be put towards marketing. And I'm not sure anyone else commenting would have a much better idea than me.