From a marketing background - I think we could see the official launch on 1 June 2011. Start of a new month, start of something new (or old depends how you look at it).
It also gives enough time for the retail outlets (chemists etc) to have stock delivered and merchandised throughout the store.
Holding with hope that we see the SP increase after the annonucement is made. Over 2c would be fantastic!
official launch date imo
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