Sorry for the typo bagman,
With Crossmark's portfolio, range of operations and clients in mind, it seems shortsighted to imagine that they will have no marketing whatsoever apart from the flyer I posted yesterday.
Naturally, Crossmark and Thermalife International will, in all likelihood, promote this product through an ad campaign, just as Crossmark always does.
This was predictable from the moment PNO partnered with them.
It is not JP at PNO headquarters making these decisions, it is those 2 institutions, but PNO will pay for this.
This either will have to come out of early revenue ( depending of contract details between the 2 companies ) or will be financed otherwise, hence the importance of getting the options over the line.
I hope this helped,
cheers,
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