I agree. While the main part of the valuable awareness is...

I agree. While the main part of the valuable awareness is visibility to people influencing consumption (internal, employees), virtue signalling to the public will be quite attractive to a number of users. I'm not saying they'll necessarily want to hang their actual consumption metrics out for Joe Public to see and criticise (some might!) but discreet things like metrics of working towards KPIs like " Target of X% consumption reduction for the month" would be something I'm sure many organisations would like to show to public.