Actually the announcement refers to the "CHOPS" method; in situ cold oil production with sand but that article gives a good idea of oil sands.
A friend that attended the AGM said that Gus referred to this project as "low cost, low risk, high reward". That'll do me!
see http://www.energy.gov.ab.ca/oilsands/pdfs/rpt_chops_chptr3.pdf
