Olay a natural fit, page-2

Olay® Scientists Discover New Benefit of Niacinamide

Olay pioneered the use of niacinamide (or Vitamin B3) 15 years ago – a perfect example of harnessing the most sophisticated science for results women love. Our latest research indicates a new benefit: that niacinamide can boost cell energy and reduce immediate micro-damage from UV exposure.
We’ve known for a while that niacinamide strengthens the skin’s moisture barrier, increases the production of collagen, and has been shown to reduce uneven texture and the appearance of fine lines and wrinkles. Rest assured that Olay will continue to push the boundaries of science so your recommendations are always based on our best innovation.
Learn more about Olay.
From the P&G page - http://www.pgdermatology.com/
Interesting P&G are plugging this ingredient and are going to "push the boundaries of Science" - as it has been shown to reduce uneven texture and the appearance of fine lines and wrinkles.
I wonder what they will do next with Olay?
Vx