"I wonder if the team from p&g with help from ad men saatchi & saatchi know what they are doing ???"
I think you inadvertently made my point. It may not matter what inspiring uplifting Olayish twist they put on it, if the ad starts off like what is hinted at, a large number of women are going to be turned off. This is a distraction and will have nothing to do with OBJ and so I'm done with it.
"I wonder if the team from p&g with help from ad men saatchi &...
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