Firstly let me state that I was not at the Adelaide B&Y gathering last year, nor was I at the AGM last year...
I believe that there was quite a lot of information given at the B&Y info session, along with visual and physical demos of much more than the wand...I also believe that was was shown to people was much more than P&G were happy to show at the time - due to the highly secretive nature of the business of beauty and grooming...I also believe that OBJ would have received quite a forceful rebuke from the big boys at P&G and they would have been told in no uncertain terms that from that point forward NOTHING will be shown or released prior to explicit permission being given by P&G...Hence from that time until now we have received nothing in the way of forward looking projections as to what is happening next...
I also believe that what P&G are doing with the next few waves is going to be huge and it may very well shake the whole industry to the core - they are in the business of making money and market share is where it is all at - if they release these new waves across a range of their beauty brands from the low end all the way to the high end and absolute luxury ranges, they very well may dominate the markets for some time to come, until the others catch up...The longer everything is kept under wraps prior to release, the less of a chance any of the competition have to get a start on something to counter their grip on the market - and that is why we get to hear nothing - if we dont know, neither do the opposition...
I am more than happy to be kept in the dark for now as it means that there are no leaks and this can only benefit us all in the long run....
These are my thoughts only and as always, we are dealing in the speculative end of the market and nothing is guaranteed....
Happily sitting in the cone of silence OBJers...
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