more on the Olay Skin Advisor..."5000-7000 users a day" even if we only received just .5% of royalties for purchases made via this technology, for a company like OBJ that would be HUGE
ps i'm tipping P&G will stay ahead of its competitors as they have the $$$ and ambition to do so
Olay's A.I. Powered Skin Advisor Tool Tells You How Old Your Skin Is
The beauty and skincare world is oversaturated, especially if you include all the affordable convenience store brands. If you’re a shopper with a budget, you are likely mixing different products and blindly guessing which combinations will work – like a chemist without a periodic table.
AI technology has already revolutionized transportation, food, and even health. Olay, a well-known drugstore brand, created an AI to analyze your skin from your selfies and tell you which beauty products to buy.
Olay Skin Advisor Directions
Olay Skin Advisor Directions
The Olay Skin Advisor asks users to snap a selfie, then analyzes the photo to produce personalized skincare advice using artificial intelligence . “What we’ve noticed through the last couple of years is that skincare is a very high engagement category and it’s become one of the most confusing and least fun-to-shop categories as well,” said Dr. Frauke Neuser, principal scientist at Procter & Gamble, which owns the Olay brand in an interview with Forbes. “About a third of women walk out of the store without having found that right product for her.”
Analysis paralysis from the plethora of drugstore options leads women to resort to department stores where they can have consultations. But these consultations can also feel like overly aggressive ways to sell you products you don’t really want or need. Olay packaged over thirty years of skin analysis and imaging expertise into the Olay Skin Advisor, a mobile experience for empowering consumer choices.
20 years ago, Olay developed a hardware tool for skin analytics called the “Visia Imaging System”. Visia took controlled facial images of users in different lighting conditions and tracked skin conditions such as wrinkles, pores, and textures. Dermatologists took Visia on road shows to analyze how customers’ skin compared to others of their age.
Such inventions enabled Olay to collect a massive proprietary database of face and skin images from a wide variety of ethnic and demographic backgrounds. Photographic characteristics such as lighting, quality, and shot angles were also diverse. Two different teams – the bioinformatics group and the image analysis experts – collaborated to develop and apply in-house deep learning algorithms to over 50,000 images to determine how skin changes over time and the impact of various products.
Eric Gruen, P&G’s Associate Marketing Director, emphasizes that the Olay Skin Advisor is not a downloadable mobile app, but rather a widely accessible web experience that consumers can access through mobile browsers. The AI-powered advisor has been used over 1.2 million times and consistently attracts 5,000 to 7,000 users every day.
The Olay Skin Advisor team tested a number of designs for the product to create the best user experience. Psychologically, users feel advice is more trustworthy when personalized. To gather the right information from each user, the Skin Advisor asks a number of questions, such as “What is your age?”, to factor into recommendations. After testing between 4 and 19 questions, the ideal number turned out to be 9. Just like a human beauty consultant, the Skin Advisor also considers a woman’s desired skincare regimen and special requirements.
Okay Skin Advisor
Olay Skin Advisor Skin Age Analysis
Given the initial success of the tool, the team launched Olay Skin Advisor 2.0 last week that will tie recommendations into direct sales, a marketers ultimate dream.
Today’s beauty shopper no longer needs to rely on guesswork, Googling, and dumb luck to find the right products for her personal needs. With the promise of AI, even simple decisions such as your drugstore purchases can be guided by thousands of data points and smart algorithms.
OBJ Price at posting:
6.9¢ Sentiment: Buy Disclosure: Held
(20min delay)