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Olay Skin Advsior, page-3

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cmk1969

3,636 Posts.

1021

13/02/17

12:12

Post #: 22565612

Originally posted by jasetheace40 ↑

A time line relating to P&G's OLAY SKIN ADVISOR, that incorporates references to OBJ's hypothetical involvement. Hypothetical/speculative information is in green text. Everything else is known fact.

In late 2015/early 2016 OBJ commenced discussions/work with P&G in relation to skin care personalisation applications, what OBJ coined "beauty connect". This joint venture relates to what P&G will ultimately launch as the OLAY SKIN ADVISOR flagship mobile phone app.

In April 2016, P&G files trade mark applications for OLAY SKIN ADVISOR in various countries around the world though the launch of the smartphone app won't be official for at least another 6 months).

In October 2016, P&G file trade mark applications for VIZID in various countries around the world. VIZID is a reference to the artificial intelligence technology underpinning the OLAY SKIN ADVISOR smartphone app. Coincidentally, at the same time P&G filed trade mark applications for MAGNETIC BOOSTER in anticipation that the MAGNETIC BOOSTER (an OBJ tech product) will be rolled out as an OLAY product that will be able to be used with the OLAY SKIN ADVISOR.

In November 2016 (6 months after the trade mark applications were filed), Olay commenced official launch operations and publicizing of its new OLAY SKIN ADVISOR smart phone app that can be accessed via www.skinadvisor.olay.com. It is currently limited to taking photos of users' faces and telling them their "true" skin age. But this is not the essential purpose of the app. Launching the app to the public at this stage has allowed P&G to collect critical data on the consuming public's variable facial features, blemishes, tones, etc. that is presently being collected to refine and enhance the algorithmic equations to be used by P&G and OBJ for "beauty connect" features that will be added to the OLAY SKIN ADVISOR app. These additional features will be launched in the first half of 2016, along with the MAGNETIC BOOSTER which will be fully integrated for use with the OLAY SKIN ADVISOR app.

So, we await ... the OLAY MAGNETIC BOOSTER launch with incorporated use into OLAY SKIN ADVISOR...which, 6 months after the TM applications for MAGNETIC BOOSTER were filed, would be April 2017.

Just a theory of course.

Expand

Great post Jase! Interesting that Emily Judge is the 'Correspondent' for P&G in the VIZID Trademark and she is also the 'Correspondent' for the Dreamstrips Trademark. So P&G have been very busy in the Global Trademark arena with Dreamstrips, Magnetic Booster, Vizid & Magnetic Micropulse Technology etc. Could all of this be a coincidence? No imo. What is the likelihood that OBJ are involved here. Imo 100%. Tick. Tock.:

DREAMSTRIPS

Column 1 Column 2

1 Word Mark DREAMSTRIPS

2 Goods and Services IC 003. US 001 004 006 050 051 052. G & S: Non-medicated skin care preparations

3 Standard Characters Claimed

4 Mark Drawing Code (4) STANDARD CHARACTER MARK

5 Serial Number 87308794

6 Filing Date January 20, 2017

7 Current Basis 1B

8 Original Filing Basis 1B

9 Owner (APPLICANT) The Procter & Gamble Company CORPORATION OHIO One Procter & Gamble Plaza Cincinnati OHIO 45202

10 Attorney of Record Emily Judge

11 Type of Mark TRADEMARK

12 Register PRINCIPAL

13 Live/Dead Indicator LIVE

VIZID

Word mark: VIZID

1 Status/Status Date: PUBLICATION/ISSUE REVIEW COMPLETE1/19/2017

2 Serial Number: 87208222

3 Filing Date: 10/19/2016

4 Foreign Filing Deadline:[/B] Wednesday, April 19, 2017

5 - Apply for the VIZID trademark in the European Union >>- Apply for the VIZID trademark in China >>- Apply for the VIZID trademark in Australia >>- Apply for the VIZID trademark in Canada >>

6 Registration Number: NOT AVAILABLE

7 Registration Date: NOT AVAILABLE

8 Goods and Services: Cosmetic skin care services, namely, analysis of skin qualities and condition and customized recommendation of cosmetic skin products

9 Mark Description: NOT AVAILABLE

10 Type Of Mark: Service Mark

11 Published For Opposition Date: 2/21/2017

12 Last Applicant/Owner: The Procter & Gamble CompanyCincinnati, OH 45202Why is this contact information displayed?

13 Mark Drawing Code: Standard Character Mark

14 Design Search: (NO DATA)

15 Register Type: Principal

16 Disclaimer: (NOT AVAILABLE)

17 Correspondent: EMILY JUDGETHE PROCTER & GAMBLE COMPANYONE PROCTER & GAMBLE PLAZACINCINNATI, OH 45202

MAGNETIC BOOSTER

1. Singapore TM application filed 4 October 2016
2. Hong Kong TM application filed 4 October 2016
3. Taiwan TM application filed 6 October 2016
4. South Korea TM application filed 13 October 2016
5. Japan TM application filed 17 October 2016

MAGNETIC MICROPULSE TECHNOLOGY

OBJ Price at posting: 6.3¢ Sentiment: Buy Disclosure: Held

0 Great analysis

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