Hi CMK well done on the background info which to me sees Connect Beauty morphing into Personalisation.
Connect beauty was the Coty product and when P&G sold the assets into the new JV company with Coty the Personalisation software initiative combined with Coty product was very appealing to P&G. This is my take on things so not confirmed.
But I have been told P&G are dead keen and documents are underway.
Also a very senior big wig of P&G is making a special trip to Singapore for high level discussions with OBJ and it's connected with Personalisation and the overall relationship.
The waves are underway but the relationship is becoming bigger than that via Personalisation which is a business model process overall with Smart devices.
Hope this helps
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