Art, I agree with your line of thinking. Well said.P&G will...

Art, I agree with your line of thinking. Well said.
P&G will continue to have their thumb firmly planted on the OBJ forehead. That would have been their plan from the outset IMO. They will drive the agenda. Why wouldn't they?

For OBJ to shine, and I believe one day they will, they need to knock the thumb from their forehead...
In order to thrive and not just survive, they should not sign exclusive contracts with anyone. They should be in a position that they can offer their technology to whom THEY choose.

For every day that goes by with OBJ being thumbed by P&G, their technology becomes less leading edge and potential competition will be catching up. Moreover, the value of the OBJ technology is being diluted on a dollar basis. P&G would be well aware of this........tick tock...