Olay USA Instagram, page-4

big

Bigmatt is surely correct.  This will be the whip products.  The magnemask comment is surely humbuggery executed by one our own.

Link to OBJ?  Well, the latest SK-II product launched with the booster was called "Airy Milky" and it was all about light texture.  AND Jeff has said in the past that the lightness of the ingredients had a big effect on whether OBJ could move the target molecules.  So.. perhaps all part of the big picture.