Whatever it is, they're getting some top bloggers on board to...

Whatever it is, they're getting some top bloggers on board to spread the word. Can't help thinking OBJ!

This beauty/fashion blogger with 1.1 million followers will be there.

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20,019 likes

• wendyslookbookUp, up and away! Super excited for next week! Celebrating with @Olay on 11.14 with a unique experience in NYC to launch their new innovative breakthrough in skincare. And I would love to share this experience with you! See my Stories for more details. I hope to see you there! #FeelTheFuture #ad

So is this one with 1.9 million followers
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125,196 likes

• aspynovardHeading back to NYC next week to do a meetup with @Olay and discover the future of skincare! Can’t wait to meet some of you guys!! ☁️️ #FeelTheFuture #ad

And this one

7,201 likes

• bethanyciotolaGrab a friend & have a glass of wine with me at the @Olay #FeelTheFuture event next week on November 14th in NYC! The first 20 to sign up get free tickets & you’ll be the first to discover their brand-new, never before seen product! (Link for free tickets is in my bio. 21+ only) *UPDATE* Tickets have been sold out. Looking forward to meeting you guys! #Olay #NYC #ad