Olay Whip

Procter & Gamble are gearing up to release the new Olay WHIP skin care product. They started filing trade mark applications at the very end of December 2016, and have continued to do so in many countries around the world. The critical question - does this "whip" have something to do with OBJ technology?  The "whip" may be a device (a cosmetic "weapon" for women), or associated action with an OBJ device (e.g. Magnetic Power Infuser is used to "whip" in the cream). This is speculation of course. But the amount of trademarks that OBJ is churning out right now, with WHIP included is unprecedented. It appears to be a very big roll out.