This is all very well and if the business had sufficient cash...

This is all very well and if the business had sufficient cash (or ability to raise it) this would be a good strategy. However, enacting a marketing plan/advertising campaign takes cash and if sales are to increase, there will be a working capital requirement to scale up inventory which in turn requires more cash.

Unfortunately, OLI will likely run out of cash within the next few months at most so their degrees of freedom are extremely limited. Reports above of creditors being stretched mean that any supplier with any brains will insist on being paid on a COD basis as another poster above mentioned, which will further drain cash resources.

Sadly, I think that the only viable next step for this business is the appointment of voluntary administrators, unless the secured lender steps in first with a receiver. If I was a director of this company, I would be extremely worried about personal liability for insolvent trading.