Not much discussion about Skateboarding being in the Olympics for the first time in 7 months time and the effect this could have on the stock as a catalyst. I can't recall but I believe it's the first scheduled event of the Olympics meaning likely a lot of television viewers and interest etc.
Obviously, if this restarted the skate movement back to the late 90s-early noughties level of interest the stock would go sky high but I'm thinking just in terms of the brand specifically. Globe team member Ryan Decenzo (ranked 25th in the world right now) would likely be selected in Canadian team surely.
Not much discussion about Skateboarding being in the Olympics...
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