Well without spending too much time reading through everything...

Well without spending too much time reading through everything the company is doing I will just base it off what I found attractive.
* New large data warehouses completed in Australia
* Security for Australian data a hot topic - especially since everything happening with China
* Aus government to fund a new cyber security arm
* A move to ensure Australian data retained in Australia
* Coming off a low base and technical chart turnaround
* AFR just shortlisted them for 2020 most innovative companies - means exposure to retail eyes

I am a trader though, so if there is entries to be had and upside to be found that is foremost in my mind, whilst I do like DXN for a medium/long hold. If the fundamentals were to change or the technicals put up a sell it would change my opinion - of course. Need only look at the BNPL sector like APT and see that a company doesn't even need to make a profit to soar.