Hence my comments around poor comms. I agree the results for 1503 were positive. So why is it so difficult to communicate this effectively to market?
As far as competition is concerned, we may have a best in class product in the pipeline but there is competition nonetheless. 1503 will never capture 100% of the market and it will take time to establish itself as the market leader. Not knocking it but it's 1 fundamental advantage of IHL's strategy that shouldn't be overlooked when comparing the 2 companies.
on the horizon, page-16
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