On the nose, page-24

Yes but the exact opposite is the "game".
A company uses NEA technology to monitor places that are too far away (and more expensive) to monitor personally!!
Nearmap technology gives terrific (now 3D) pictures of LA, or SFA, or Chicago or Dallas or ....
But potential customers have eyes on the ground!! ... and competition ... more competition in the US!!
Not enough revenue per plane pass in the US is the NEA issue!!