This is how I see it, nothing else and nothing more and no...

This is how I see it, nothing else and nothing more and no marketing BS as that cost a lot of money specially in the US unless some investor pump 1 Billion Dollars into FBR.

CRH (and others) = Manufacture Blocks
CRH will loose a lot business IF 3D printing be a main stream worldwide
CRH are late to start RND for Robots like HX due to 3D printing homes already underway and huge money is being purred into it.

NOW CRH and others who manufacture Blocks worldwide will NEED FBR HX for their survival.

FBR only needs to make sure that the HX is upto task and give what it claims "as savings" to Builders and Brick companies