"As the digital marketplace becomes increasingly fragmented, we...

"As the digital marketplace becomes increasingly fragmented, we see a great deal of value in the provision of one simple and intuitive platform for all elements, from planning and buying to trafficking, tracking, optimizing, and billing," McFarland said. "Our research has indicated that agencies and advertisers are tired of moving from platform to platform as they manage their digital campaigns."

< In late April, aQuantive's Atlas launched its own rich media offering, Atlas Rich Media, which was integrated into its digital marketing technology platform ... >

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=32299

Atlas Expands International Search Management Capabilities

< Atlas OnePoint, formerly GO TOAST, announced their customers can now extend the centralized management of their online marketing into U.S. search engine LookSmart and international search engine Mirago using OnePoint's sophisticated toolset that enables the tracking, measurement and management of online marketing campaigns to deliver maximum results for every online marketing dollar spent. LookSmart and Mirago join Google, Overture, and 30 other search engines and shopping portals accessible for centralized management through the Atlas OnePoint toolset. >

http://www.atlassolutions.com/news/releases/20040602

Big Three Internet Portals Certify Atlas Rich Media Technology - Atlas Rich Media solution approved on AOL, MSN and Yahoo!

http://www.atlassolutions.com/news/releases/20050711

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LC