Woolworths is a household name. Stores in great locations,...

Woolworths is a household name. Stores in great locations, iconic brand but managed by a ......!! They have no coherent strategy to combat Coles and esp Aldi. Instead they lurch from one campaign to another. Last night they revived 'we employ thousands of young Aussies' BD. What the.... As if that will make people flock to shop there.

Med term i see shoppers returning to Woolies. It needs a new MD and new thinking. It needs to regain shopper's trust and i believe it will. But until then margins will be squeezed severely and Masters will continue to bleed earnings. The 72c ffr final div has come and gone.

It's over 5 months till the interim. Mr mkt loathes uncertainty. Hence my take remains: Remain patient, wait on sidelines and buy when SP is a full dollar lower than today's $24. 52. Time will tell.