online commerce

Some interesting comments on 'Online commerce' from Google's Q3 2013 earnings conference call:


Moving on to commerce and shopping. As Google Search moves to provide people with answers and entities, not just links, we're making good progress helping people take commercial actions too like buying products. We're seeing great traction on Product Listing Ads, both in desktop and Mobile. As part of this move to a seamless purchasing experience, we're also helping retailers offer better payment solutions to their customers, particularly on Mobile where it's traditionally been difficult. Google Wallet, Instant Buy helps merchants here, after implementing Instant Buy, OOHLALA saw that from May to August users of Google Wallet on their Android App had a purchase conversion rate that was four times higher than other shoppers.


http://www.morningstar.com/earnings/57941343-google-inc-class-a-q3-2013.aspx