Probably designed to attract eyeballs to selected OOh sites...

  1. 5,424 Posts.
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    Probably designed to attract eyeballs to selected OOh sites (stations etc.). Wouldn't be surprised if oOh will pay modest amounts for the content on the expectation of increased eyeballs. Or News will get to advertise on oOh sites. News want further reach for their propaganda (they virtually give them away to coffee shops).

    But News is a crap business partner, just ask Telstra re: FoxTel. My comment was 70% personal reaction but I suspect it's not great business for oOh either. There really are a fair few people now that do their best to actively avoid businesses that advertise with Sky, HeraldSun etc.

    All those seats that went Teal last election are where the money is and they saw (and walked past) the trash fed to them in the media. I wouldn't underestimate the contempt they feel for the News Corp view of the world.

    Just sayin....
    Last edited by optimistus: 01/08/22
 
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