Gday MetatagI think the market still sees Liberty as one...

Gday Metatag

I think the market still sees Liberty as one dimensional (loan products only).Liberty does need to promote they are a fully diversified financial institution - Resi, Commercial, Auto, SMSF, Personal and Insurance. They acquired National Mortgage Brokers as a distribution channel (along with Liberty Network Services) however they still don’t have a strong direct to consumer model (will touch on this a bit more later).

They also need to push their investment arm as an ADI and highlight the yields on this.

Finally I think they need to increase their distribution network beyond third party (more than 90% would be coming from Brokers). It will be difficult for them to go direct to customer as this will be construed as channel conflict from the broker market….they will be conscious of not ‘biting the hand that feeds them.

The very early days they also had a specialist asset management arm known as ACM (can’t remember if it was Assured Credit Management or Australian Credit Management) - but it was a specialist servicing company. This allowed them to leverage their risk management practices.