Optus and free content, page-11

support that motion banksy, but take it one more step: sponsored data will be the only data within about two years. Remember what's been said here today this time then.

Data is not the principle revenue stream for telcos, it is the subscriptions. Data is just the medium for delivering whatever a user has subscribed to. The data is like the pastry on a pie: you buy the pie for the contents, not the pastry, but you can't go without it either, otherwise you don't have a pie

What's more, is that now there is an abundance of meat (content), so we need a new recipe for pastry to wrap it.

Syntonic is the pastry chef