Amaysim is a well known MVNO of optus, but unfortunately the...

Amaysim is a well known MVNO of optus, but unfortunately the list of MVNOs for Optus is growing and the piece of the pie is getting smaller and smaller, hence the share price of AYS is following suit. What can AYS do to maximise their holding to the ever smaller piece of the pie available? The more competition, they have to reduce their profit margin to stay competitive. even if AYS is voted to stay in the game, the profits projection is a downward slope.