Just to clarify.....LAUP56... I'm holding my position and not...

Just to clarify.....

LAUP56... I'm holding my position and not looking to add to it. Also I don't think HC or this forum has enough clout to affect a sell off!!

kickit2me... Ear plug/phones/buds have been around for years, particularly in mainstream entertainment & ear safety/wellness. In recent times they have evolved across communications... So the fundamentally a large part of the functionality of Nuheara product is competing in a huge mature market. Oh sorry... Nuheara have decided not to participate in this massive space. they may as well be a doorman for the likes of Apple, Beats, Sony etc. etc. Also check out their last report they are not getting the return on the increased marketing spend - actually it is a very poor ROI.

If you have invested in tyres that don't grip......... then you change them or risk loosing everything!!!

Management have a responsibility to shareholders not their egos.... if they want to run differently they should never have listed. This "health" stream will take years and plenty of shareholders cash to crack... and that is with a lot of luck & SH patience! Should have used the first two models for mainstream entertainment. This would have delivered much needed cash, priced mid market to allow for new specialised offers at premium $$, and brand build/equity - would also have reversed the SP slide!

No serious/scaled player spends such a large allocation of marketing budget on direct to consumer sales!! I want to be wrong.. but my cash is burnt on this one!!