OTT brings with it technology to manage better the packet propagation across the internet and secure transmission so Hollywood content can be streamed. The analytics allow for personalisation much like Youtube but you do not tenant a space like on Youtube where your viewers may find other content that is offensive but yet offered up as Youtube holds alot of content that is wild(eg Isis beheadings etc).
OTT allows via an app a great electronic programme guide(EPG) that organises content selections into logical and intuitive UI schemes. If you like pirated content and home user created content then Youtube has a world for you but mainstream premium content will at this stage remain under broadcast via official DVD and streaming providers such as OTT, and its a 30 billion annual industry according to industry analysts.
OTT Premium, page-50
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