Picking the right mix to gain critical mass is difficult, but I belive management have played it well, during this time in the growth of freeway a number of things need to be considered. When Freeway was launched as of any of these type of apps ( ie zip and nor ) problems occur and there is a need for the app be reconfigured. When Freeway was launched we had to find customers and developers to use the product. We of course had to sell the idea to the developers, that this Freeway idea would work but we have no customers. Would you as a developer pay for this service, with no customers I wouldn't as you see in the share market with SYT many want to see the rungs on the board even if it cost twice the price. So SYT found these developers willing to give it a try, is there some risk for them advertising on an app that could fail, i would think some apps that are launched on the Freeway by app developers are made by other partners of that developer. Finally the Freeway app is up and running we have customers the app is growing the 5 star reviews are growing showing Freeway as an app works and customers are happy. Now we have to mend some fences and build alliances with developers that have stood behind the company and let them try a tried and tested Freeway that they have helped get to this stage. In many cases it is a weakness to not, or undercharge for a service but in this case I think management is showing good form.
SYT Price at posting:
3.1¢ Sentiment: Buy Disclosure: Held
