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AC87 - The surf retail landscape has changed forever...and historical surf brand prowess has less importance to the consumer than ever. Its the companies that can stay connected to their grass roots 'arrogance of youth' culture that will prevail. Vertical integration has always been the best foot forward for BBG, as is their multiple staple of brands.
Myers recent results are tribute to the littany of difficulties faced by all retailers.
Retail is THE trickiest game around - and surf/youth counter culture is at the pointy end of an already tricky game. BBG have the labels and the means - but its not going to be a walk in the park, and you can largely throw out any retail handbook prior to 2011. Creating unique retail experiences and aggressively utilising social media (FB, Instagram,Twitter etc) on a per store basis is part of the navigation tools required...I feel for the new CEO - she has been thrown the helm -and is sailing further out into some very tricky seas with no friendly port in sight.
BBG will come good - but look at this one with a very long term position in mind.
GLTA