Customers and employees are on the go. Smartphones dominate and the internet of things has us more connected than ever. So companies must build digital experiences that are more than mobile first — they have to be meant for mobile. Because mobile isn’t just the most important channel. In the future, it could very well be your only channel.
Smartphones are the primary device for 83% of consumers.*
82% of executives think mobile apps are integral to their organization and business.**
*Source: Adobe Digital Index’s Mobile Benchmark Report, 2015.
**Source: Accenture, Growing the Digital Business: Spotlight on Mobile Apps 2015 Survey of 1,925 senior executives in digital strategy positions.
BIG Price at posting:
16.5¢ Sentiment: Buy Disclosure: Held
