There's a decent conversation trying to happen here - but its...

There's a decent conversation trying to happen here - but its getting swamped in snips and jibes.

ZIP is as good a stock example as any to discuss what to do when things go south?

When to sit tight? When to offload? How to determine a strategy? How to tell what's really going on?

As traders we need to be good at making decisions based on limited info - and we always have plenty of alternative stocks to choose from.

As Mak says - losing money on a stock should not = hanging in to the bitter end.

Better to shift what's left to something moving up - than to watch it fall further.

The key question then: does ZIP have a chance of getting back to (say) 50 cents in the near future? If so, how will it achieve that?