Yeh I go there for biz every half year. There's a market for every income level in Asia. At the bottom, you got street food, then working class eateries, all the way up to top end fine dining. Some of the places are multiple times more expensive than the finest restaurant in Oz.
There's a market segment for GJ coffee among the rising middle class. Starbucks is the leader, but people like to have another choice.
Over Sold, page-610
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