SMAs (Separately Managed Accounts) on platforms like HUB24 are...

SMAs (Separately Managed Accounts) on platforms like HUB24 are huge in the US. It is surprising that they have been relatively slow to take off here.

I think the problem is awareness. INQ/HUB24 are too small and lack the gravitas to draw the mainstream SMSF investors away from the planners. This will only really be resolved though a partnership or take over from a brand name wealth management institution.

I don't know what this will mean for the share price.