I wonder how much it costs to pinch the 30 sec advertisement space for Oxycontin Express. This would have been the ideal slot for POH to have a 30 sec company advert. Maybe one of the diclofenac upfronts can be used to fund a 30 sec infomercial. Once its produced, its in the bag and can be pulled out strategically for cost effective marketing. It surely must be time to start thinking about such marketing tool for the website, TV, investors etc?
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