I'm glad you agree, it's at odds with with the branding of the...

I'm glad you agree, it's at odds with with the branding of the 'beston marketplace', which appears to have taken cues from the Jamie Oliver foodie friendly branding and completely opposing the seriousness of the Brandlok image.
Is the app marketed towards an onselling professional market, an end consumer concerned with product legitimacy, either way both the name and the logo are poorly executed and conjours images of a group of bald guys in bad suits asking what shall we call the mobile thingy hey let's call it Oziris you know like oz as in Australia and iris as in eye get it, whoah.

Ps. I'm not being baldist, I'm partially bald myself but make up for it with charm and mighty fine beard.