p/e of 5???

PPR just announced an expected profit before tax of $3.8 to $4mill for the half. If 2H is only $2.5mill that would mean NPAT for the full year of about $5mill. With a market cap of about $25 mill, that makes a PE of 5X this year's earnings. Why does the market get excited when they see a stock that might, if all goes well, end up on a pe of 5 in 5 or 6 years time IF all goes well and not react to a stock that is already there??