"Consumer's see the value and in markets in which we compete, SK-II is running neck and neck for the number one position in super-premium skin-care category with Estee Lauder.
P&G's main competitor in the Cosmetic/Skin Care Industry, Estee Lauder went from $10 in 2009 to over $140 today. IF P&G don't come to the party wrt the current negotiations for the second tech Steve should have a "chat" to his old pals at EL especially since they acquired his Becca company in 2016
times ticking P&G
P&G CEO hypes Skin Lotion Innovation, page-3
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